The WHEAT Company is a global leader in destination-focused multi-brand retail, established as best-in-class experts for curating an elevated guest experience through highly specialized design, operations, buying, visual merchandizing, and service standards.

Beginning with the inaugural The Shop by WHEAT retail destination in 2017, introducing thoughtfully curated retail spaces created by couple and co-founders Molly Shaheen and Huw Collins, the brand quickly garnered a loyal following that set in motion an expansion of sought-after destinations. Following this growth, The WHEAT Company formed subsequent luxury hospitality pillars, including a bespoke clothing, candle & fragrance collection, private label programming, advanced café concepts, and highly specialized consulting partnership services.

With an innate understanding and applied experience of the luxury hospitality ecosystem, deeply comprehending the delicate balance of offering the very best amenities to guests, we work directly with executive teams to ensure sustained ownership & stakeholder satisfaction.

In an effort to provide the best possible partnership opportunities, we are proud to have defined a vertically integrated structure along with in-house design and creative, enabling The WHEAT Company to offer a diverse set of hospitality retail solutions, tailored to fit myriad needs while upholding the highest standard of guest services.