Faraway Martha’s Vineyard opened in Summer 2023, bringing renewed life to the renowned Kelley House, and reinvigorating one of the most historic inns in the United States. Embracing the traditional hospitality and charm of Martha’s Vineyard, the fast-growing Faraway brand has added its signature touch of warmth, insightful design, and exceptional storytelling for a perfectly pitched guest experience.  

 Alongside the beautifully reimagined rooms and amenities, including an exclusive poolside club, The Shop by WHEAT takes its place close to the Newes of the World restaurant on property, offering a comprehensively curated retail space with entrances from both the hotel and street level on Kelley Street. In addition to apparel, gifts, and accessories, we also have locally inspired market offering, and our signature The Strand coffee shop within the space.